Drone Shows Are Getting More Popular

In recent years, with the continuous breakthroughs in flight control, navigation, communication, formation and other technologies, the application of drone in commercial performance has become more and more extensive and common. Whether indoors or outdoors, drone shows are a common sight at festivals and major events. So far, commercial performance has become one of the best areas for drone development.

From its emergence in 2015 to its development in 2018, it took only three years for drone to advance in commercial performance, which is undoubtedly amazing. At the same time, drone commercial performance of the huge profit space also brought a strong shock to the industry. So why have drones been so successful in the short term? In the future, where are the limits of its development prospects and potential?

In fact, for a long time, the use of drone was mainly in the military. It was not until 2013, when the door of drone aerial photography, entertainment and other consumer markets was opened, that drone ushered in hot development in the civilian field. Since 2015, more and more enterprises have launched the power consumer drone, and the market has ushered in a reshuffle period. drone commercial performance was born in this special period.

At the time, DJI's rise in the consumer drone market eclipsed other domestic companies. On the one hand, in order to cope with the pressure of industry reshuffle; on the other hand, in order to avoid direct competition with giants, many enterprises began to find new ways to explore other applications in the industry, and finally opened up a new battlefield of commercial performance. And this application because threshold is low, technical requirement is not high, also be welcomed very quickly.

Of course, what should have been a way for companies to cope with the crisis has turned into a way of making money in a short period of time. According to relevant data, drone commercial performance in the hottest year in 2018, the revenue of several head enterprises generally exceeded 100 million yuan, which was far higher than the traditional consumer market of drone enterprises, so that the voice of "selling products is not as good as performing" noisy on the ground.

The reason for this phenomenon, in addition to the aforementioned low technical requirements and low threshold for commercial drone performance, is mainly due to its relatively high commercial value. drone commercial performance, as a new form of publicity and display, can cooperate with major enterprises, scenic spots and government departments, etc., and empower business through the form of science and technology and art, which obviously contains great value and potential.

In addition, more importantly, compared with the application of traditional drone in aerial photography, plant protection and other aspects, drone commercial performance is more popular, easy to be accepted and welcomed by people, thus wher a larger market space. Although uav commercial performance is very different from the traditional application of drone, it can be regarded as an innovative way for industry development because it brings both life and money to enterprises.