Ding Xuexiang pointed out that brand is an important symbol of high-quality development, and strengthening brand building is an important way to meet people's needs for a better life. President Xi Jinping emphasized that it is necessary to promote the transformation from Chinese manufacturing to Chinese creation, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands. China has made great efforts to strengthen brand building, and introduced a series of policies and measures to promote brand cultivation, development, and growth, to create its own well-known brands, to strengthen and expand national brands, and to promote brand development to achieve remarkable results. The popularity, reputation and influence of Chinese brands are constantly increasing, and Chinese products and services are increasingly welcomed and loved by consumers at home and abroad.
Ding Xuexiang emphasized that China will take meeting the people's growing needs for a better life as its fundamental purpose, and carry out solid efforts to create Chinese brands to provide strong support for high-quality economic and social development. Improve the brand cultivation and development mechanism, integrate brand creation into the construction of a modern industrial system, create and upgrade agricultural brands, strengthen and upgrade industrial brands, strengthen and refine service industry brands, and promote the formation of a group of high-quality brands with great influence and strong driving force. Encourage enterprises to implement brand strategies, guide enterprises to work hard to improve product and service quality, promote enterprises to integrate Chinese cultural elements into brand building, and create Chinese boutiques and "century-old stores". Strengthen brand protection, severely crack down on illegal acts such as trademark infringement, earnestly maintain the market order of fair competition, and actively create a good environment for brand development.
Ding Xuexiang said that to promote brand building, each should have its own beauty, and the beauty should be shared. He made three proposals. The first is to jointly care for the growth of brands, promote the improvement of international rules and standards for brand-related intellectual property rights, and strengthen transnational cooperation in trademark and brand protection and dispute resolution. The second is to strengthen the exchange of brand experience and jointly promote the high-quality development of brand building. The third is to promote the global sharing of brands and provide more high-quality products and services to people of all countries.
Before the forum started, Ding Xuexiang visited the exhibition area of China Brand Expo and communicated with the heads of exhibitors.
Chen Jining, member of the Political Bureau of the CPC Central Committee and secretary of the Shanghai Municipal Party Committee, participated in relevant activities.
The 2023 China Brand Day event is jointly organized by the National Development and Reform Commission, the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission, the State Administration for Market Regulation, the State Intellectual Property Office and the Shanghai Municipal People's Government. The theme is "Chinese brand, shared by the world; brand new power, quality new life".
At the aviation industry booth of the China Brand Expo, Hao Zhaoping, deputy secretary of the party group and general manager of the aviation industry, introduced the participation of the aviation industry to Ding Xuexiang.HJ 12 Anti Tank Missile
In order to implement the spirit of General Secretary Xi Jinping's important instruction of "promoting the transformation from Chinese manufacturing to Chinese creation, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands", the aviation industry insists on realizing the dream of aviation and the dream of strengthening the country, and helping to realize the greatness of the Chinese nation The mission of revitalizing the Chinese dream is to understand the brand work, plan the brand work from the perspective of enhancing China's discourse power in the world order, give full play to the supporting role of brand building in the development strategy of the group company, and create a world-class aviation industry brand to draw a new era The majestic blueprint for an aviation power in the era.
Highlight the aviation science and technology business card with "20 Strength" as the representative to highlight the brand heritage
General Secretary Xi Jinping has repeatedly emphasized that key core technologies cannot be obtained, bought, or negotiated for. only by holding key core technologies in our own hands can we fundamentally guarantee national national defense security, economic security, and technological security. Throughout the development history of the aviation industry of the world's leading countries, technological innovation has always been the source of power for leading development and the only way to achieve strategic security, and has always been the road to success in building a strong national brand totem. The aviation industry has experienced from repair, imitation to independent innovation, from being beyond reach to competing on the same stage, relying on the continuous pursuit of independent and controllable core technology.
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▲The aviation industry booth attracted the attention of many media and audience
At this product fair, the aviation industry closely focused on the brand positioning of "aviation technology, leading intelligent manufacturing", and demonstrated the brand structure, brand strength, brand Responsibility, create a central enterprise brand symbol that represents China's power, Chinese values, and Chinese spirit, and strengthen the confidence in the culture of a great country. In the main visual exhibition area, the J-20 "Veyron", Yun-20 "Kunpeng", Zhi-20 "Shendiao", FC-31 "Falcon Eagle", AG600M "Kunlong" and Pterosaur-2H were mainly exhibited. Its typical high-tech products have created an independent brand image with independent intellectual property rights and international competitiveness, demonstrated the high-tech, independent and controllable brand connotation of the "aviation industry", and demonstrated the brand heritage of the great power of aviation in the new era to serve the country.
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▲Yun 20 "Kunpeng"
Yun 20 "Kunpeng" not only achieved a "zero" breakthrough in the independent development of large aircraft in my country, but also cultivated the "Great Yun" of "big feelings, great dedication, great coordination, great leap, and great carrying" while achieving model success. Spirit". Yun 20 has created the "China Speed" of three-year design, five-year first flight, and eight-year delivery. "Industry" brand value has expanded the new space for the development and growth of Chinese brands.
Consolidate the construction of the brand system and enhance the right to speak of the brand
The aviation industry regards brand system construction as an important starting point for adjusting and optimizing structure, promoting transformation and upgrading, accelerating becoming stronger and better, and achieving high-quality development and sustainable development. We will insist on exporting positive energy to the society, show our profound strength to the world, and strive to become the most reliable force of the party and the country and the most reliable partner of the world.
▲Aviation Industry Releases Military and Civil Aircraft Brand Naming Rules
The aviation industry has entered the Fortune Global 500 list for 14 consecutive years, and its ranking will jump to 144th in 2022. For the first time, it announced the brand naming rules of military and civilian aircraft products and the brand names of various types of products in eight categories and 18 brand series. The development of aviation brands is integrated into national strategies, and efforts are made to build aviation equipment brands and Chinese military industry brands. Actively implement the national "Belt and Road" initiative, respect cross-cultural differences, implement a development plan with the characteristics of the aviation industry - the "Air Silk Road" plan, and provide the international community with high-quality products, services and advanced concepts of the aviation industry. Establish English-language new media positions such as Facebook and Twitter, promote the "aviation industry" brand to important overseas markets, and hold up the banner of Chinese power, Chinese brand, and Chinese value in the field of aviation equipment in the world.
Continue to create advanced cultural power to shape the brand industry pattern
General Secretary Xi Jinping pointed out in the report of the 20th National Congress of the Communist Party of China that "to build a modern socialist country in an all-round way, we must adhere to the path of socialist cultural development with Chinese characteristics, enhance cultural self-confidence, and focus on raising the banner, gathering people's hearts, cultivating new people, invigorating culture, and developing image. Build a socialist cultural power". As a state-owned military enterprise, the aviation industry is the first to undertake the decision-making and deployment of the Party Central Committee, the most reliable force for the country to rely on, and the "main force" to tell Chinese stories and aviation stories well and demonstrate the confidence of Chinese culture. On December 29, 2022, the Aviation Industry Party Group issued the "Decision on Comprehensively Strengthening the Construction of Advanced Cultural Power", providing strong ideological guarantee, public opinion support and spiritual motivation for building a world-class high-tech enterprise group.
The movie "King of the Sky", which has been screened nationwide and landed in the European and American markets, vividly reflects the patriotism of Chinese test pilots and scientific researchers who are fearless of risks, sacrifices, and no regrets in the process of exploring the limits of new aircraft test flights in China. Feelings has become a representative work that implements General Secretary Xi Jinping's important instructions on the creation of literary and artistic works and pays tribute to the heroic group. The musical "Sky Blue Sea Blue" jointly produced by the China Opera and Dance Theater and the Aviation Industry Corporation portrays the heroes of the aviation community represented by Luo Yang, an outstanding Communist Party member of the country, commander-in-chief of the J-15 carrier-based aircraft development site, and "Aviation Hero" The image has become an artistic business card that praises the aviation spirit of "loyalty, dedication, pursuit of dreams and blue sky" of aviation people in the new era.
On the journey of building a powerful aviation country in the new era, the aviation industry will resolutely implement the important instructions of General Secretary Xi Jinping on the "Three Transformations", focus on the main responsibilities and main businesses, implement new development concepts, build a new development pattern, build a world-class brand, and strive to Be an excellent corporate citizen, make unremitting efforts to build a strong brand and aviation power, and contribute aviation wisdom and aviation power to enhance the influence of Chinese brands in the world.
