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Consumer UAVs find new selling points in the market, and technological innovation breaks the puzzle

  2019-12-03

introduce:At present, UAV has penetrated into all fields of people's life, such as film and television shooting, geological mapping, disaster investigation, agricultural rooting With the gradual improvement of artificial intelligence technology, intelligent ha

At present, uav has penetrated into all fields of people's life, such as film and television shooting, geological mapping, disaster investigation, agricultural rooting With the gradual improvement of artificial intelligence technology, intelligent hardware began to move towards miniaturization, low cost and low power consumption, which also accelerated the evolution of UAV to "intensive" development.
On October 30, DJI Dajiang innovation released the consumption level aerial photography flagship yumavic Mini UAV, which entered the UAV market with the characteristics of light and portable. Compared with the hot industrial UAV, it can be said that it is another way to open up a new selling point in the slowly growing market.
In 2013, Dajiang launched the first generation of "spirit", rapidly opening up the domestic consumer UAV market. By 2014, geefy, Yihang and other UAV innovation enterprises entered the Bureau, and the consumption of UAVs began to show an explosive growth trend. The market situation of all the way up continued to be saturated in 2017. In addition, combined with the comprehensive factors such as real name registration of UAVs by CAAC, the growth of the whole market began to slow down.
With the passage of time, the technology innovation and application field of UAV expand, and the situation of slow growth is gradually released. According to data from the Ministry of industry and information technology, it is estimated that by 2020, the civil UAV industry will reach 60 billion yuan; by 2025, it will reach 180 billion yuan, with an annual growth rate of more than 25%. In the face of sustained and rapid growth, the technological transformation of consumer UAV appears to be at the right time. Luo Zhenhua, President of DJI Dajiang innovation, said: "the Royal mavic mini, integrated with a 249g folding small fuselage, is a breakthrough in the entire UAV industry."
In the highly competitive consumer UAV market, the reform and innovation on the technology side is far from enough. How to attract the attention of young and entry-level consumers will become the key to open this market.
However, compared with consumer UAVs, industrial UAVs start relatively late, and the competition between industries is not as fierce as consumer UAVs, but their application in landing scenarios is much broader than consumer UAVs.
Agriculture is one of them. In order to meet the needs of agricultural production, the developed UAV for plant protection is mainly used in plant sowing, tree pouring, spraying and other operations. Yamaha single wing UAV has begun to join in the development of new plant protection market, and achieved good market results.
In addition, the water test UAV distribution of logistics enterprises is also an important landing scene. In April this year, wing, a commercial UAV company owned by Google's parent company, was officially approved by the Federal Aviation Administration and became the "first crab eater" in the field of UAV delivery.
Although the UAV industry is still in the rising stage, enterprises have begun to experience a technological change. Consumer UAVs are starting their own technological transformation, while industrial UAVs are also seeking more application scenarios. With the continuous growth of demand, UAVs are widely used in government and commercial fields. Both consumer UAVs and industrial UAVs can enter into specific fields more and more maturely and professionally, and begin to expand to more subdivided application markets.

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