Agricultural UAVs are in full swing, and the next round of competition will focus on sowing the mark

In recent years, China's agricultural machinery market has been in a predicament as a whole. Sales of traditional agricultural machinery have declined. However, new products such as UAVs have become a hot spot in the industry, attracting many enterprises and personnel to participate in the relevant links of the industrial chain, and UAVs technology has been maturing, functions have been expanding and hot demand has been tapped.
_Plant Protection UAV is a typical representative of high-tech applications in agriculture. It fully demonstrates that modern agriculture can integrate with the latest information, software, aviation, flight control, image recognition, automatic navigation and other advanced technologies. However, plant protection UAV is still a production tool used in agricultural scenarios, its value is to do high-quality agricultural work, while buyers and investors can get ideal returns.
At present, plant protection UAV is mainly used in field crop protection and unified control operations. Like many traditional agricultural machinery, the outstanding problems are single function, short effective operation time, low return on investment and long return time.
Feather Precision Live UAV
Compared with the traditional plant protection mode, the efficiency of UAV is the biggest advantage. The efficiency of UAV is 10-20 times of that of ground plant protection machinery and 50-100 times of that of human work. However, it only has one kind of operation function. The amount of work of aircraft purchaser is limited, the income is limited, and the return on investment is low, which seriously affects the sustainable development of UAV.
On the one hand, the solution is to continuously expand the UAV operation scenario, such as garden plant protection, tea plant protection, cotton plant protection; on the other hand, to expand the use scenario, as follows to discuss the sowing operation market.
In order to realize these applications, we need to enrich the functions of UAV, and develop different operating equipment, such as sowing device, powder spraying device, feeding device and so on. It can be said that the way out for UAV lies in multi-function.
_UAV industry giant relay broadcast market
Broadcasting System in Xinjiang
In fact, the broadcasting market includes two sub-sectors. One is the aerial seeding market, including agriculture, forestry, and even fisheries; the other is the aerial seeding market, mainly fertilizer, which can theoretically spread chemical fertilizer, organic fertilizer, soil fertilizer, granular fertilizer, powder fertilizer and liquid fertilizer. The other application scenario is fish feeding.
There is no doubt that the aerial seeding and aerial seeding operations of agricultural UAVs are two huge blue sea markets.
Of course, some people will take the first chance. The first person to eat crabs is Zhuhai feather man. This is an old-fashioned agricultural UAV enterprise. It is the pioneer and market cultivator of plant protection UAV in China. Many years ago, it launched the 3WDM8-20 multifunctional UAV. Among them, solid fertilizer sowing, seed sowing and powder spraying are its biggest selling points.
Zhuhai Yuren is also the first company in the world to put forward the precision seeding of UAV, and launched the first 5-10 rows precision seeding UAV in the world. At present, the precision seeding of rice is being promoted throughout the country, and the equipment is constantly improving.
_This huge market, of course, other enterprises in the industry are also concerned about and continue to enter.
Extreme Flight Live Broadcasting System
In 2018, Dajiang Innovation launched an optional sowing device for particulate fertilizer. In 2019, Jifei technology entered the UAV sowing market with high profile. In May, the fully autonomous sowing UAV using high-speed airflow direct seeding technology was promoted in Hubei, Shaanxi, Sichuan and other areas, mainly rice direct seeding. Its operation efficiency was about 5.33 hm2/h (80 mu/h), which was much higher than that of ground plant protection machinery.
_It can be predicted that the competition in the UAV market is imminent. In the second half of the year, dozens of small and medium-sized brands will launch UAVs, and the focus of agricultural plant protection UAVs will shift from plant protection to sowing market.
The sowing market is a bigger blue sea than the plant protection market.
Plant Protection UAV
_For traditional seeders and fertilizer spreaders, the sowing market is a Red Sea market. The competition is as fierce as that of tractors and combine harvesters. Oligopoly has emerged in the market and the opportunity cost of entry is very high. But for UAVs, the sowing market is still a blue sea, and speed and efficiency are its greatest advantages.
The so-called Blue Sea market is characterized by a large enough market space, a small number of market competitors, and the fact that the industry has not yet entered a mature stage with many opportunities.
At present, the companies that enter the field of UAV broadcasting are Zhuhai Yuren, Xinjiang Innovation, Jifei Science and Technology, Northern Tiantuo and a few other companies all over the world. Sowing UAV technology is still in its infancy, only a few products are not particularly mature, far from reaching the stage of large-scale promotion and market maturity, so we should pay attention to the prediction of market space and capacity.
Market space can be measured simply. First of all, if we look at the aerial seeding operation, theoretically all crops can adopt the way of direct seeding, but considering the systematic problems of yield, field management and late harvest, only a limited number of crops adopt the way of direct seeding, especially few sown crops.
Market Capacity of Major Crops Flying Sowing in China
_In many parts of northern China, artificial sowing is still used. It is known that 30% of domestic rice is sown live and sown. If UAV aerial seeding technology is mature and accepted by farmers, the theoretical proportion of aerial seeding in rice direct seeding should reach 50%, that is, there may be more than 133.3 million Hm2 (200 million mu) of seeding area, and the operation market scale is more than 3 billion yuan.
Compared with sowing, the market space of fertilizer spraying is bigger. First, many field crops require almost 100% topdressing at the base or growth stage.