In the end of 2017, it is the time to release the new model of agricultural drones. From XAG , DJI, JIYI to Tiantu,...From the product line, there is nothing new. From the new product, there are improvements of performance and functions,or functions to meet the national subsidy standards. This might the story of agricultural drone at the end of 2017.
Trend: We can summarize the general trends of 2018 by the launch events around China.
1. The prices of agricultural drones will prone to stable. XAG once insisting on high price now initiates the price war. It main product priced with 30,000-40,000 Yuan, plus battery package reaching 60,000 Yuan. DJI announced its new product priced with 36,000 Yuan featuring a senseless FPV. DJI is unwilling to enter the price war, and the price is fixed as 40,000 for bare machine and 60,000 for operation machine. From 2018 and forward, these prices will be the agricultural drones’price, unless more volumes or cost reduction in the whole chain.
2. Agricultural service are prone to stable, and low price will emerge disrupting the market.
In 2018, agricultural service price will range from 8 to 10 yuan, and in some region the price will be under 5 yuan. One reasons is that some blindly flow into the industry causing regional saturation, and the other reason is that the new unprepared successors attempt to disrupt the market by low price.
3. High requirements of overall agricultural product service
Aftersales is the one of the most main point in the agricultural drones. The OEMs will pay more efforts for after sales thus improving the overall service.
4. Stable performance of agricultural products
In the yearly product release, some manufacturers will unveil technical sparkles including this year, bring invalidated products or technologies into the market, ending up with noting definite. In 2018 , the event releases no technology,but focus on stimulating terrains and avoiding obstacles, which will be the functions of agricultural drones.
Break through: how to break through these mountains?
5. Product performance improvement
To enhance the appearance of the product. The aim is to make the product professional to the customers.
To enhance product performance. The product is supposed to meet the national subsidy standards and satisfy the requirements of spraying pesticide on the farmland.
6. Strengthen the localized service. The mot powerful strength to break through is to take care of one’s job instead of coveting others’ affair. It is more important to resist temptation rather than adventure forward.
Finally, There is no way in the beginning, but if many people walk away, there will be no space to walk. With the maturity of agricultural drone market, the market volume will expand, resulting in: three pressures—price, performance and service；maturity of market, expanding volume and more opportunities.
Challenge and opportunities coexist under pressure. Making break through, and a new world will come.
